Website·2 weeks

Card Guys

Brand-led website for an independent Pokémon and trading card shop in Paignton, built to drive footfall to the store and enquiries over WhatsApp.

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Overview

Card Guys is an independent trading card shop on Upper Manor Road in Paignton, opened by two collectors, Jake and Dan, on Pokémon Day. They needed a website that did the job a shopfront cannot — reach people searching for a card shop across Torbay and Devon, explain exactly what happens when you walk in, and get them through the door.

We built a fast, brochure-style site with a dedicated page for each side of the business: buying in store, selling a collection, trading, grading submissions, and events. The tone stays personal and community-first rather than corporate, with the owners front and centre. Because the shop trades in person rather than online, every page routes to a call, a WhatsApp message, or a visit instead of a checkout.

Key challenges

·Explaining five distinct services — buy, sell, trade, grading and events — without burying the shop itself
·Building trust for a new independent business with no online trading history
·Driving in-store footfall and WhatsApp enquiries rather than online orders
·Competing for local search around Paignton, Torbay and wider Devon
·Keeping stock-dependent content accurate when inventory changes daily

Solutions implemented

·Gave each service its own page with a clear, scannable structure and a single next step
·Led with the owners’ story, the storefront, and real photography from inside the shop
·Made call and WhatsApp the primary actions site-wide, with a persistent header contact link
·Structured pages and metadata around local search intent for Paignton and Torbay
·Wrote stock sections around categories rather than individual items so the content stays true
·Built mobile-first with a compact drawer navigation, since most visitors arrive on a phone